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About The Speaker

Ioana Matei

Ioana Matei

Ioana Matei is the Head of Emerging/Immersive Technologies for Procter & Gamble and has more than 15 years’ experience working in IT for P&G. In the past 6 years, Ioana has been focusing on building immersive technologies (VR and AR) services for enterprise from shopper packaging research, retailers virtual store visits to brand engagement on new story telling. Ioana works with P&Gs brands to define their metaverse strategy and implement award-winning experiences. Ioana is the creator of Virtual LifeLab, P&G’s metaverse experience featured at CES, Cannes Lions, Olympics and major news outlets like Forbes, BBC or Bloomberg. Ioana is also a professional film maker and VR experience creator. She has written, directed two short films, produced one feature film and she is involved in the production of several VR experiences. She has co-founded Women in Immersive Technologies Europe with the mission to support women in this new emerging industry and she is running the Virtual Reality section of the Fine Arts Film Festival in Los Angeles.