About The Speaker
Founder CEO / SparxWorks
Bill Newell is the co-founder and CEO of SparxWorks, a SAAS based AR platform company. Under Bill’s management, and guided by his creative vision, SparxWorks offers the only fully automated self-service AR Platform that makes AR simple for advertisers and publishers. A serial innovator, Bill has spearheaded the release of several AR products including the award-winning ABC Animals - alphabet in motion, Ghost Tower AR and Junior Achievement Interactive. Prior to starting SparX, Bill served as CEO of North South Studios, a web and mobile application company. Today, North South Studios is the professional service division of SparX and is metaverse-ready, offering a wide variety of technology and design services including 3D rendering. Prior to starting NorthSouth Studios, Bill served as the COO of the Knowledge Kids Network, an early internet venture funded by Knowledge Universe. Before joining Knowledge Universe, Bill was VP of production for iXL Inc, a NASDAQ listed internet services company. Prior to joining IXL, Bill was Vice President of Production for Digital Planet, an Internet services company. Bill started his career at Philips Media where he managed a production studio for the family and entertainment division. Bill's ability to increase productivity without sacrificing quality has been proven time and time again and is a key asset to SparX. Bill’s areas of focus are augmented reality, mobile apps, games, and AI. Bill has implemented hundreds of projects for major brands like Mattel, Intel, Disney Online, CAA, Fox Network, McGraw Hill, Warner Brothers, Leapfrog Toys, US Postal service, K12, Kaplan, and many more. Bill holds a BA degree in accounting and business administration from Universidad San Martin de Porras in Lima, Peru, and a post graduate degree in Banking from IPAE.