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December 13, 2021

Global Chief Digital Officer Ben Spiegel of Procter & Gamble Beauty talks with CEO Paran Johar of ARExperience about what brands need to know about augmented reality (AR). You can hear more from Ben at the ARExperience conference this October 17 in Santa Monica, CA: https://www1.arexperience.us

December 9, 2021 by Jon Jaehnig Nreal Light consumer AR glasses began selling online through Verizon and in select Verizon retail locations throughout the United States last week and subsequently sold out within days. While U.S. consumers cannot currently find Nreal through Verizon, they can still place orders through the Nreal website, linked above. VR development studio Gleechi announced the release of

December 6, 2021 Global Chief Digital Officer Ben Spiegel of Procter & Gamble Beauty talks with CEO Paran Johar of ARExperience about why augmented reality (AR) is the next big thing for marketing. You can hear more from Ben at the ARExperience conference this October 17 in Santa Monica, CA: https://www.arexperience.us

December 2, 2021 by Jon Jaehnig Epic Games has acquired Rockband maker Harmonix. Epic is widely hailed as a leading metaverse company despite limited XR offerings – an area in which Harmonix is more accomplished. Yet to come into play: Epic CEO Tim Sweeney’s stated but as-yet stagnant interest in blockchain-based games. In other blockchain gaming news, Jadu has announced Hoverboards going

November 24, 2021 by Jon Jaehnig Reality Labs, the XR research branch within Welcome to Meta | Meta (facebook.com), released a report on some of their research into advanced haptic wearables. Following the report, HaptX founder and CEO Jake Rubin posted an open letter asserting that “the core components of this prototype … appear to be substantively identical to HaptX’s patented technology.”

November 18, 2021 by Jon Jaehnig XR expert and promotor Stephen Black is trying to bring Bubiko Foodtour to the Macy’s Thanksgiving Day Parade through augmented reality. Bubiko Foodtour is an AR character used in Black’s educational content often focusing around cultural foods from around the world. You can learn more about Black’s project and support it here. Full Sail University announced

November 11, 2021 by Jon Jaehnig A collaboration between RTFKT Studios and Daz 3D was announced. Together, NFT platform RTFKT (best known for the “crypto punks” project) and 3D modeling studio Daz 3D will develop software for 3D avatars for use in gaming and social metaverse applications. In related news, Apes are in Decentraland – kind of. As of November 14, the

November 4, 2021 by Jon Jaehnig The last week saw a lot of major events including Connect, Social Media Week, and Microsoft Ignite. Also included: updates from Snap and HP, a call for participation from the VR/AR Association, a funding announcement from DigiLens, and more. Connect took place on October 28. While leaked images had many fans anticipating hardware, no new devices

October 28, 2021 by Jon Jaehnig Pet food and goods retailer Chewy has launched the “Fur-tual Boutique” where pet-parents can use a special AR camera filter on their mobile device to see their dogs and cats virtually dressed up for Halloween. Not only is the experience fun on the phone, the costumes are also Chewy exclusives that can be purchased through