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>Posts tagged "business" (Page 3)
February 10, 2022 by Jon Jaehnig
  • Snap Inc will be augmenting this year’s Super Bowl. Viewers with Snapchat will be able to view NFL shows in the app’s Discover section and can watch for Snap Codes during the game. Super Bowl fans with the NFL One Pass app will also be able to access AR content through Snap’s Camera Kit technology. Some fans in the stadium can also expect surprises.
  • After the game, the Foo Fighters will be playing a concert in VR that will be viewable via Oculus Venues. The concert will also be streaming live on Facebook.
  • Also in Meta news, the company announced a “personal boundary” in its social Horizons platforms to prevent unwanted virtual contact. The release comes following a string of reports from users that they had been harassed within the platform. To be fair, this problem isn’t unique to Horizons, though most other virtual worlds have long since addressed the issue.
  • The XR Safety Initiative held its first “Data Classification Round Table.” The gathering discussed the importance of understanding data sharing both in the context of the conventional internet as well as how it applies to immersive technologies. A report detailing the event is free to download.
  • Cross-platform avatar provider Ready Player Me has released a line of avatars available only to owners of CRYPTOPUNK NFTs. Owners can claim their avatar by connecting their Metamask wallet to their Ready Player Me account. Each of the 10,000 CRYPTOPUNK NFTs has its own unique Ready Player Me avatar, which has the Punk’s number on its chest.
  • While platforms like Ready Player Me are helping to build the future of the metaverse, Gartner predicts that a quarter of all people will spend at least one hour per day in virtual worlds by 2026.
  • And in this corner, the next big player in the metaverse might be professional wrestling, as WRESTLETALKS reports from a recent WWE earnings call.
  • The Trillion jewelry company has just launched a new try-on app for their products. The app was specifically designed to show real-time AR try-on of very realistic models of rings, necklaces, and earrings. Potential customers can also view jewelry on “Amelie,” the company’s virtual avatar model.

As always, there’s a lot going on this week. However, the largest single trend has to be immersive arts and entertainment. Looking forward to immersive film showings at FIVARS, MWC, and SXSW is exciting, but seeing major sporting outlets like the NFL and WWE talking about immersive media is truly a signal of adoption for fans and viewers not specifically following technology in general and immersive tech in particular.

February 10, 2022 by Jon Jaehnig Snap Inc will be augmenting this year’s Super Bowl. Viewers with Snapchat will be able to view NFL shows in the app’s Discover section and can watch for Snap Codes during the game. Super Bowl fans with the NFL One Pass app will also be able to access AR content through Snap’s Camera Kit technology.

February 3, 2022 by Jon Jaehnig AR content creation platform MyWebAR has released four new occlusion plugins that can be quickly and easily incorporated into user projects. Occlusion is the ability to place a digital object in a scene such that it appears behind other objects. It’s notoriously tricky but very important for immersion. Sprite sponsored an AR experience that brought out-of-arena

January 27, 2022 by Jon Jaehnig Consumer AR headset manufacturer Nreal announced a partnership with media giant Cinedigm. The partnership is important as we’ve learned in the past that cool hardware isn’t enough to hold consumer attention when a platform lacks a variety of engaging content. Snap announced a “new AR shopping UI” that promises to bring ease and quality to online

January 20, 2022 by Jon Jaehnig BRCvr, the outfit that has been bringing Burning Man to life in AltspaceVR during the pandemic, has announced the first ever BRCvr Film Festival. The festival will include live viewings of three immersive films followed by question-and-answer sessions with the artists, as well as a pre-party and additional talks by the creators behind BRCvr. GigXR announced

January 13, 2022 by Jon Jaehnig An update to browser-based immersive platform FRAME includes a polling feature, improved hand tracking in VR, asset and effects libraries, and expanding room limits. Industry veteran, analyst, and commentator Tom Ffiske has announced that his second book “The Metaverse: A Professional Guide” will be published next month. SimulaVR’s Simula One Headset is expected to open a Kickstarter

January 6, 2022 by Jon Jaehnig Rendever has shipped RendeverFit, a workout program for seniors meant to exercise both their minds and bodies. The program was announced last year and preorders have been open for months. It is composed of three modules: a cycling program, an upper body program, and a multiplayer 3D painting program. Modular mixed reality headset manufacturer DigiLens has

December 23, 2021 by Jon Jaehnig There’s no shortage of quality XR news this week. Which is good, because ARExperience is taking a break for the holidays next week. So, soak in all of this week’s quality content, and we’ll see you in 2022. The XR Research Awards announced that they have received an “incredibly overwhelming” eighty-nine proposals but that they expect

December 16, 2021 by Jon Jaehnig MyWebAR has added a Ready Player Me plugin allowing users to incorporate their own personalized 3D characters into their free, no-code AR experience. Ready Player Me also has its own news: the cross-platform avatar creation tool rolled out some fun and festive holiday clothing items for all of your virtual humans. Speaking of virtual humans, ICONIQ is