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November 18, 2021 by Jon Jaehnig XR expert and promotor Stephen Black is trying to bring Bubiko Foodtour to the Macy’s Thanksgiving Day Parade through augmented reality. Bubiko Foodtour is an AR character used in Black’s educational content often focusing around cultural foods from around the world. You can learn more about Black’s project and support it here. Full Sail University announced

November 11, 2021 by Jon Jaehnig A collaboration between RTFKT Studios and Daz 3D was announced. Together, NFT platform RTFKT (best known for the “crypto punks” project) and 3D modeling studio Daz 3D will develop software for 3D avatars for use in gaming and social metaverse applications. In related news, Apes are in Decentraland – kind of. As of November 14, the

November 4, 2021 by Jon Jaehnig The last week saw a lot of major events including Connect, Social Media Week, and Microsoft Ignite. Also included: updates from Snap and HP, a call for participation from the VR/AR Association, a funding announcement from DigiLens, and more. Connect took place on October 28. While leaked images had many fans anticipating hardware, no new devices

October 28, 2021 by Jon Jaehnig Pet food and goods retailer Chewy has launched the “Fur-tual Boutique” where pet-parents can use a special AR camera filter on their mobile device to see their dogs and cats virtually dressed up for Halloween. Not only is the experience fun on the phone, the costumes are also Chewy exclusives that can be purchased through

September 29, 2021 David Dowling / greenwichmelts.com The race to space has captured the competitive spirits and wallets of Jeff Bezos, Richard Branson and Elon Musk. While they look to the heavens, one of their peers is focused on a different horizon. Mark Zuckerberg’s vision of the future web may be as boundless as space travel. Web 3.0 or the “metaverse”

I'm thrilled to announce that I've teamed up with Paran Johar to launch ARExperience, a new conference about the convergence of marketing and augmented reality. Join us this November in Miami for an unforgettable look into the next evolution of digital connectivity. #marketing #augmentedreality #digitalmarketing #branding #innovation David Dowling post

A new study from Deloitte Digital and Snap looks at how Covid accelerated the tech By Patrick Kulp | May 13, 2021 / Emerging Tech ADWEEK A surge of popularity in mixed reality during the pandemic could lead global investment in the technology to balloon from $12 billion in 2020 to $72.8 billion over the next three years. That’s according to a wide-ranging

A new study from Deloitte Digital and Snap looks at how Covid accelerated the tech Article by Yoram Wurmser / emarketer The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF, sensor.) Lidar can near-instantaneously detect depth and