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March 10, 2022 by Jon Jaehnig Top story today, Full Sail University announced the opening of its virtual production studio in Winter Park, Florida. The $3M studio was announced in November and scheduled to open this year – and so it comes right on time. The IDC released a new report on “Embracing Augmented Reality Technologies to Accelerate Your Organization’s Digital Transformation.”The

March 3, 2022 by Jon Jaehnig VR giant HTC VIVE launched its VIVERSE network of connected applications and services. Like Mark Zuckerberg’s Metaverse Connect presentation, the launch compiled a demo reel of services that were already available with technology that isn’t currently ready for mass rollout.The most significant element of the VIVERSE announcement was probably that it is intended to be

February 24, 2022 by Jon Jaehnig Emperia has announced its new Artemis platform specifically designed to manage virtual stores for the fashion industry. The Software-as-a-service solution is designed to give retailers access to and control over virtual worlds that are compatible with their existing e-commerce infrastructure. In other fashion news, Threedium and Digital Storytellers Inc. are coming together to launch the first

February 17, 2022 by Jon Jaehnig MR headset and software developer Magic Leap announced a “critical OS update for Magic Leap 1 and Magic Leap One Creator Edition.” Magic Leap is currently targeted almost exclusively at enterprise, and the update is targeted largely at developers, but other Magic Leap users should see the fruits of the update as they use their

February 10, 2022 by Jon Jaehnig Snap Inc will be augmenting this year’s Super Bowl. Viewers with Snapchat will be able to view NFL shows in the app’s Discover section and can watch for Snap Codes during the game. Super Bowl fans with the NFL One Pass app will also be able to access AR content through Snap’s Camera Kit technology.

February 3, 2022 by Jon Jaehnig AR content creation platform MyWebAR has released four new occlusion plugins that can be quickly and easily incorporated into user projects. Occlusion is the ability to place a digital object in a scene such that it appears behind other objects. It’s notoriously tricky but very important for immersion. Sprite sponsored an AR experience that brought out-of-arena

January 27, 2022 by Jon Jaehnig Consumer AR headset manufacturer Nreal announced a partnership with media giant Cinedigm. The partnership is important as we’ve learned in the past that cool hardware isn’t enough to hold consumer attention when a platform lacks a variety of engaging content. Snap announced a “new AR shopping UI” that promises to bring ease and quality to online

January 20, 2022 by Jon Jaehnig BRCvr, the outfit that has been bringing Burning Man to life in AltspaceVR during the pandemic, has announced the first ever BRCvr Film Festival. The festival will include live viewings of three immersive films followed by question-and-answer sessions with the artists, as well as a pre-party and additional talks by the creators behind BRCvr. GigXR announced

January 13, 2022 by Jon Jaehnig An update to browser-based immersive platform FRAME includes a polling feature, improved hand tracking in VR, asset and effects libraries, and expanding room limits. Industry veteran, analyst, and commentator Tom Ffiske has announced that his second book “The Metaverse: A Professional Guide” will be published next month. SimulaVR’s Simula One Headset is expected to open a Kickstarter

January 6, 2022 by Jon Jaehnig Rendever has shipped RendeverFit, a workout program for seniors meant to exercise both their minds and bodies. The program was announced last year and preorders have been open for months. It is composed of three modules: a cycling program, an upper body program, and a multiplayer 3D painting program. Modular mixed reality headset manufacturer DigiLens has