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March 10, 2022 by Jon Jaehnig Top story today, Full Sail University announced the opening of its virtual production studio in Winter Park, Florida. The $3M studio was announced in November and scheduled to open this year – and so it comes right on time. The IDC released a new report on “Embracing Augmented Reality Technologies to Accelerate Your Organization’s Digital Transformation.”The

March 3, 2022 by Jon Jaehnig VR giant HTC VIVE launched its VIVERSE network of connected applications and services. Like Mark Zuckerberg’s Metaverse Connect presentation, the launch compiled a demo reel of services that were already available with technology that isn’t currently ready for mass rollout.The most significant element of the VIVERSE announcement was probably that it is intended to be

February 24, 2022 by Jon Jaehnig Emperia has announced its new Artemis platform specifically designed to manage virtual stores for the fashion industry. The Software-as-a-service solution is designed to give retailers access to and control over virtual worlds that are compatible with their existing e-commerce infrastructure. In other fashion news, Threedium and Digital Storytellers Inc. are coming together to launch the first

February 3, 2022 by Jon Jaehnig AR content creation platform MyWebAR has released four new occlusion plugins that can be quickly and easily incorporated into user projects. Occlusion is the ability to place a digital object in a scene such that it appears behind other objects. It’s notoriously tricky but very important for immersion. Sprite sponsored an AR experience that brought out-of-arena

January 13, 2022 by Jon Jaehnig An update to browser-based immersive platform FRAME includes a polling feature, improved hand tracking in VR, asset and effects libraries, and expanding room limits. Industry veteran, analyst, and commentator Tom Ffiske has announced that his second book “The Metaverse: A Professional Guide” will be published next month. SimulaVR’s Simula One Headset is expected to open a Kickstarter