January 20, 2022 by Jon Jaehnig
- BRCvr, the outfit that has been bringing Burning Man to life in AltspaceVR during the pandemic, has announced the first ever BRCvr Film Festival. The festival will include live viewings of three immersive films followed by question-and-answer sessions with the artists, as well as a pre-party and additional talks by the creators behind BRCvr.
- GigXR announced a partnership with Permanente Health Care Ventures, a subsidiary of Northwest Permanente P.C. The partnership will begin with a three-module mixed reality course on dealing with cardiac emergencies.
- Hardware-agnostic WebAR platform 8th Wall has announced a partnership with “advertising supply and audience targeting solution” Ericsson Emodo.
- High-end headset manufacturer and enterprise software provider Varjo announced the rollout of a VR cloud streaming feature to select clients as part of the ongoing pre-market phase of their recently announced Reality Cloud platform. The service drastically reduces the onboard computing power and memory space required to run XR software by supporting the experience on remote servers.
- The exploration and adventure game Garden of the Sea, action shooter Final Space VR – The Rescue and VictoryXR’s Frog Dissection Simulator are among new titles on the Quest store.
- Speaking of Quest, AR Insider estimates that as many as over 2M Quest units may have sold over the holidays bringing the total Quest (1 and 2) count at least close to 10M. The estimate is based on new downloads of the Quest app required to set up devices and use some social features. Meta itself has been famously opaque in terms of exactly how many units have actually shipped.
- As a final note on Meta, the company’s own Vivek Sharma told Digiday that Meta’s three virtual worlds, one for live events, one for work, and one for socializing and games, will one day become more closely integrated and will become available on more devices.
- Magic Leap’s highly anticipated second-generation mixed reality headset will be made available to select healthcare companies prior to its market-release.
- Ready Player Me put out a year-end report that concluded with teasers of upcoming projects for the year ahead including more customization options, monetization tools for creators, custom Ready Player Me NFTs, and more.
A lot of the trends from this week’s news are likely to turn up again if you follow this publication for more than a few cycles. After all, Magic Leap and Varjo both expanding product availability in beta programs only means a better product when those devices and services open up to more consumers.
There was also a lot of news (and speculation) from Quest who right now, for better or worse, are pretty much the entire consumer hardware market, and they make up a large portion of the consumer experience market as well. We’ve heard Zuckerberg talk about interoperability and cross-platform experiences before, but to hear someone at Meta actually talking about opening up Horizon virtual worlds is definitely thought provoking.
Speaking of interoperability, keep in mind that Ready Player Me is doing with NFTs what a lot of people say will one day be the whole future of the technology – cross platform asset integration. As the buzz around NFTs has gotten greater more and more game designers are coming out of the woodwork to say that cross-platform assets just aren’t possible, but that doesn’t stop Ready Player Me from bringing us that future with a Metamask integration.
January 20, 2022 by Jon Jaehnig BRCvr, the outfit that has been bringing Burning Man to life in AltspaceVR during the pandemic, has announced the first ever BRCvr Film Festival. The festival will include live viewings of three immersive films followed by question-and-answer sessions with the artists, as well as a pre-party and additional talks by the creators behind BRCvr. GigXR announced
January 13, 2022 by Jon Jaehnig An update to browser-based immersive platform FRAME includes a polling feature, improved hand tracking in VR, asset and effects libraries, and expanding room limits. Industry veteran, analyst, and commentator Tom Ffiske has announced that his second book “The Metaverse: A Professional Guide” will be published next month. SimulaVR’s Simula One Headset is expected to open a Kickstarter
January 6, 2022 by Jon Jaehnig Rendever has shipped RendeverFit, a workout program for seniors meant to exercise both their minds and bodies. The program was announced last year and preorders have been open for months. It is composed of three modules: a cycling program, an upper body program, and a multiplayer 3D painting program. Modular mixed reality headset manufacturer DigiLens has
January 3, 2022 Hear what Global Chief Digital Officer Ben Spiegel of P&G Beauty hopes to accomplish at ARExperience this April 26 & 27 in Santa Monica, CA: https://www.arexperience.us/
December 23, 2021 by Jon Jaehnig There’s no shortage of quality XR news this week. Which is good, because ARExperience is taking a break for the holidays next week. So, soak in all of this week’s quality content, and we’ll see you in 2022. The XR Research Awards announced that they have received an “incredibly overwhelming” eighty-nine proposals but that they expect
December 20, 2021 Global Chief Digital Officer Ben Spiegel of P&G Beauty talks with CEO Paran Johar about how small AR companies can breakthrough at big brands. Learn more from Ben at ARExperience this April 26 & 27 in Santa Monica: https://www.arexperience.us/
December 16, 2021 by Jon Jaehnig MyWebAR has added a Ready Player Me plugin allowing users to incorporate their own personalized 3D characters into their free, no-code AR experience. Ready Player Me also has its own news: the cross-platform avatar creation tool rolled out some fun and festive holiday clothing items for all of your virtual humans. Speaking of virtual humans, ICONIQ is
December 13, 2021 Global Chief Digital Officer Ben Spiegel of Procter & Gamble Beauty talks with CEO Paran Johar of ARExperience about what brands need to know about augmented reality (AR). You can hear more from Ben at the ARExperience conference this April 26 & 27 in Santa Monica, CA: https://www.arexperience.us
December 9, 2021 by Jon Jaehnig Nreal Light consumer AR glasses began selling online through Verizon and in select Verizon retail locations throughout the United States last week and subsequently sold out within days. While U.S. consumers cannot currently find Nreal through Verizon, they can still place orders through the Nreal website, linked above. VR development studio Gleechi announced the release of
December 6, 2021 Global Chief Digital Officer Ben Spiegel of Procter & Gamble Beauty talks with CEO Paran Johar of ARExperience about why augmented reality (AR) is the next big thing for marketing. You can hear more from Ben at the ARExperience conference this April 26 & 27 in Santa Monica, CA: https://www.arexperience.us