What are you looking for?

<Good_things_happen/> Welcome to Conference


Copyright @ Select-themes

Follow us


Augmented Reality and the metaverse is the next evolution of digital connectivity

If the Internet was the first iteration and mobile was the second, AR and the metaverse will transform the way we interact digitally. ARExperience is not a conference or trade show. ARExperience is a new model of event to enlighten, engage, and execute your business with augmented reality and the metaverse.


Fernando Machado
CMO / Activision Blizzard

Raja Rajamannar
CMO / Mastercard

Ben Spiegel
Global CDO / P&G Beauty

Ioana Matei
Head of Emerging / Immersive Technologies Procter & Gamble

Joanna Popper
Global Head XR / HP

Angela Zepeda Chief Marketing Officer
CMO / Hyundai

Melissa Grady Dias
CMO / Cadillac

Brian Solis
Global Innovation Evangelist / Salesforce

Gary Leibowitz
Chief Strategy & Transformation Officer / Unilever

Mike Keech Liquid I.V.’s CEO,
CEO / Liquid I.V.

George Hammer
Global Head of Marketing / Tripadvisor

Mike Hopkins
SVP / Blue Nile

Charlie Severn
CMO / Blue Nile

Amit Shah
President / 1800Flowers

Tiffany Rolfe
Global Chief Creative Officer / R/GA

Paul Woolmington
CEO / Canvas

Simon Bond – IPG Chief Growth Officer
Chief Growth Officer / IPG

Mike Parker
Executive Client President / Microsoft Carat

Brad Jakeman
Senior Advisor / Boston Consulting Group

Parham Aarabi
CEO / ModiFace

Prem Akkaraju
CEO / Weta Digital

Raffaella Camera
Head of Brands and Advertiser Solutions / Epic Games Unreal Engine

Catherine D. Henry
SVP Growth / Media.Monks

Pico Velasquez

Bill Newell
Founder CEO / SparxWorks



8:00am - 8:45am

Coffee & VIP Breakfast

Ioana Matei, Head of Emerging Tech, P&G
9:00am - 9:10am

Welcoming Remarks

Paran Johar, Founder and CEO, ARExperience
9:15am - 9:35am

How AR and the Metaverse will Reshape the World

Surprise Guest
9:40am - 10:00am

How P&G is Getting Creative in AR

Ben Spiegel, Global Chief Digital Officer, P&G Beauty
10:05am - 10:25am

Brand Case Study - Canvas and Hyundai

Paul Woolmington, CEO, Canvas Worldwide / Angela Zepeda, CMO, Hyundai
10:30am - 10:50am

The Changing World of Travel with AR and the Metaverse

George Hammer, Global Head of Marketing, TripAdvisor
10:55am - 11:15am

The New Agency in the Metaverse

Simon Bond, Chief Growth Officer, IPG / Tiffany Rolfe, Global Creative Officer, R/GA
11:20am - 11:40am

How HP is Reshaping B2B in AR and the Metaverse

Joanna Popper, Global Head XR, HP
11:45am - 12:05pm

The $1.6 Wetaverse not Metaverse - See the Future NOW

Prem Akkaraju, CEO, Weta Digital
12:10pm - 1:10pm

LUNCH BREAK (GRAB & GO) - Predicting the Future - A Conversation with Brian Solis

Brian Solis, Global Innovation Evangelist, Salesforce
1:15pm - 1:35pm

Cadillac Changing the Driving Experience

Melissa Grady Dias, CMO, Cadillac
1:40pm - 2:00pm

Betting Big on the Metaverse with Microsoft

Mike Parker, Executive Client President Microsoft, Carat
2:00pm - 2:15pm


Touch - Feel - Experience the TECH
2:20pm - 2:40pm

AR Changing the Beauty Industry

Parham Aarabi, CEO, ModiFace - a L'Oreal Group Company
2:45pm - 3:05pm

Pitch Blue Nile

Charlie Severn, CMO, Blue Nile / Mike Hopkins, SVP, Blue Nile
3:10pm - 3:30pm

Retail Reimagined in the Metaverse and with AR

Amit Shah, Former President, 1800Flowers / Brad Jakeman, Senior Advisor, BCG
3:35pm - 4:00pm

Mastercard CMO Betting on the Metaverse

Raja Rajamannar, CMO, Mastercard
4:05pm - 4:25pm

The Impact of AR on Advertisers and Publishers

Raffaella Camera, Head of Brand and Ad Solutions, Epic Games / Bill Newell, CEO, SparxWorks
4:30pm - 4:50pm

The Rise of the NFT

Catherine D. Henry, SVP Growth, Media.Monks / Pico Velasquez, CEO, VIIRA
5:00pm - 6:00pm

Happy Hour Networking Reception


Brand and Agencies Only



iab logo




This Week in ARExperience

May 19, 2022 by Jon Jaehnig Pico released a video of the Neo3 Link. Now available for preorder in Europe, the headset appears to be a gaming-first modified version of the Neo3 Pro, the company’s stand-alone 6DoF enterprise headset. Pico remains an enterprise-only company in the United States, but has been exploring consumer expansion for years and could become a […]

This Week in ARExperience

May 12, 2022 by Jon Jaehnig Are all of your friends crying? Snapchat’s most viral new lens makes the user (or others) appear like they’re crying. According to Snapchat, the lens has been used over 1 billion times since its release less than a week ago, including by celebrities like David Dobrik and Kylie Jenner. AltspaceVR announced a new season […]

This Week in ARExperience

May 5, 2022 by Jon Jaehnig The XR world celebrated “Star Wars Day” on May the 4th. Blippar created a WebAR game that lets players shoot down waves of TIE Fighters, on their desktops or in their neighborhoods on mobile devices. Enterprise AR headset manufacturer RealWear tweeted that the design for their headsets was inspired by Boba Fett’s targeting system. […]

Join us at 5th Wellexpo Workweek July 5-9 2021.