SPEAKERS

CMO / Activision Blizzard
Fernando Machado

CMO / Mastercard
Raja Rajamannar

Global CDO / P&G Beauty
Ben Spiegel

Head of Emerging / Immersive Technologies Procter & Gamble
Ioana Matei

Global Head XR / HP
Joanna Popper

CMO / Hyundai
Angela Zepeda

CMO / Cadillac
Melissa Grady Dias

Global Innovation Evangelist / Salesforce
Brian Solis

Chief Strategy & Transformation Officer / Unilever
Gary Leibowitz

CEO / Liquid I.V.
Mike Keech

Global Head of Marketing / Tripadvisor
George Hammer

SVP / Blue Nile
Michael Hopkins

CMO / Blue Nile
Charlie Severn

President / 1800Flowers
Amit Shah

Global Chief Creative Officer / R/GA
Tiffany Rolfe

CEO / Canvas
Paul Woolmington

Chief Growth Officer / IPG
Simon Bond

Executive Client President / Microsoft Carat
Mike Parker

Senior Advisor / Boston Consulting Group
Brad Jakeman

CEO / ModiFace
Parham Aarabi

CEO / Weta Digital
Prem Akkaraju

Head of Brands and Advertiser Solutions / Epic Games Unreal Engine
Raffaella Camera

SVP Growth / Media.Monks
Catherine D. Henry

CEO / VIIRA
Pico Velasquez

Senior Vice President – Head of Brand and Digital Marketing / IMAX
Rich Guest

Founder CEO / SparxWorks
Bill Newell
agenda
AGENDA
8:00am - 8:45am
Coffee & VIP Breakfast
Ioana Matei, Head of Emerging Tech, P&G
9:00am - 9:10am
Welcoming Remarks
Paran Johar, Founder and CEO, ARExperience
9:15am - 9:35am
How AR and the Metaverse will Reshape the World
Surprise Guest
9:40am - 10:00am
How P&G is Getting Creative in AR
Ben Spiegel, Global Chief Digital Officer, P&G Beauty
10:05am - 10:25am
Brand Case Study - Canvas and Hyundai
Paul Woolmington, CEO, Canvas Worldwide / Angela Zepeda, CMO, Hyundai
10:30am - 10:50am
The Changing World of Travel with AR and the Metaverse
George Hammer, Global Head of Marketing, TripAdvisor
10:55am - 11:15am
The New Agency in the Metaverse
Simon Bond, Chief Growth Officer, IPG / Tiffany Rolfe, Global Creative Officer, R/GA
11:20am - 11:40am
How HP is Reshaping B2B in AR and the Metaverse
Joanna Popper, Global Head XR, HP
11:45am - 12:05pm
The $1.6 Wetaverse not Metaverse - See the Future NOW
Prem Akkaraju, CEO, Weta Digital
12:10pm - 1:10pm
LUNCH BREAK (GRAB & GO) - Predicting the Future - A Conversation with Brian Solis
Brian Solis, Global Innovation Evangelist, Salesforce
1:15pm - 1:35pm
Cadillac Changing the Driving Experience
Melissa Grady Dias, CMO, Cadillac
1:40pm - 2:00pm
Betting Big on the Metaverse with Microsoft
Mike Parker, Executive Client President Microsoft, Carat
2:00pm - 2:15pm
NETWORKING BREAK
Touch - Feel - Experience the TECH
2:20pm - 2:40pm
AR Changing the Beauty Industry
Parham Aarabi, CEO, ModiFace - a L'Oreal Group Company
2:45pm - 3:05pm
Pitch Blue Nile
Charlie Severn, CMO, Blue Nile / Mike Hopkins, SVP, Blue Nile
3:10pm - 3:30pm
Retail Reimagined in the Metaverse and with AR
Amit Shah, Former President, 1800Flowers / Brad Jakeman, Senior Advisor, BCG
3:35pm - 4:00pm
Mastercard CMO Betting on the Metaverse
Raja Rajamannar, CMO, Mastercard
4:05pm - 4:25pm
The Impact of AR on Advertisers and Publishers
Raffaella Camera, Head of Brand and Ad Solutions, Epic Games / Bill Newell, CEO, SparxWorks
4:30pm - 4:50pm
The Rise of the NFT
Catherine D. Henry, SVP Growth, Media.Monks / Pico Velasquez, CEO, VIIRA
5:00pm - 6:00pm
Happy Hour Networking Reception
sponsors
partners
PARTNERS

leaders
ATTENDEES INCLUDE








































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