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REQUEST COMP SPONSOR Experience - Cutting edge AR technology The Premier Augmented Reality and Metaverse Event for Marketing and Branding Professionals October 17, 2022 ARE logo hero EARLY BIRD PASS Execute - Real projects moving the industry forward Engage - Meet professionals ready to do business SPEAK Casa Del Mar - Santa Monica


Fernando Machado
CMO / Activision Blizzard

Raja Rajamannar
CMO / Mastercard

Ben Spiegel
Global CDO / P&G Beauty

Ioana Matei
Head of Emerging / Immersive Technologies Procter & Gamble

Joanna Popper
Global Head XR / HP

Angela Zepeda Chief Marketing Officer
CMO / Hyundai

Melissa Grady Dias
CMO / Cadillac

Brian Solis
Global Innovation Evangelist / Salesforce

Gary Leibowitz
Chief Strategy & Transformation Officer / Unilever

Mike Keech Liquid I.V.’s CEO,
CEO / Liquid I.V.

George Hammer
Global Head of Marketing / Tripadvisor

Mike Hopkins
SVP / Blue Nile

Charlie Severn
CMO / Blue Nile

Amit Shah
President / 1800Flowers

Tiffany Rolfe
Global Chief Creative Officer / R/GA

Paul Woolmington
CEO / Canvas

Simon Bond – IPG Chief Growth Officer
Chief Growth Officer / IPG

Mike Parker
Executive Client President / Microsoft Carat

Brad Jakeman
Senior Advisor / Boston Consulting Group

Parham Aarabi
CEO / ModiFace

Prem Akkaraju
CEO / Weta Digital

Raffaella Camera
Head of Brands and Advertiser Solutions / Epic Games Unreal Engine

Catherine D. Henry
SVP Growth / Media.Monks

Pico Velasquez

Rich Guest
Senior Vice President – Head of Brand and Digital Marketing / IMAX

Bill Newell
Founder CEO / SparxWorks



8:00am - 8:45am

Coffee & VIP Breakfast

Ioana Matei, Head of Emerging Tech, P&G
9:00am - 9:10am

Welcoming Remarks

Paran Johar, Founder and CEO, ARExperience
9:15am - 9:35am

How AR and the Metaverse will Reshape the World

Surprise Guest
9:40am - 10:00am

How P&G is Getting Creative in AR

Ben Spiegel, Global Chief Digital Officer, P&G Beauty
10:05am - 10:25am

Brand Case Study - Canvas and Hyundai

Paul Woolmington, CEO, Canvas Worldwide / Angela Zepeda, CMO, Hyundai
10:30am - 10:50am

The Changing World of Travel with AR and the Metaverse

George Hammer, Global Head of Marketing, TripAdvisor
10:55am - 11:15am

The New Agency in the Metaverse

Simon Bond, Chief Growth Officer, IPG / Tiffany Rolfe, Global Creative Officer, R/GA
11:20am - 11:40am

How HP is Reshaping B2B in AR and the Metaverse

Joanna Popper, Global Head XR, HP
11:45am - 12:05pm

The $1.6 Wetaverse not Metaverse - See the Future NOW

Prem Akkaraju, CEO, Weta Digital
12:10pm - 1:10pm

LUNCH BREAK (GRAB & GO) - Predicting the Future - A Conversation with Brian Solis

Brian Solis, Global Innovation Evangelist, Salesforce
1:15pm - 1:35pm

Cadillac Changing the Driving Experience

Melissa Grady Dias, CMO, Cadillac
1:40pm - 2:00pm

Betting Big on the Metaverse with Microsoft

Mike Parker, Executive Client President Microsoft, Carat
2:00pm - 2:15pm


Touch - Feel - Experience the TECH
2:20pm - 2:40pm

AR Changing the Beauty Industry

Parham Aarabi, CEO, ModiFace - a L'Oreal Group Company
2:45pm - 3:05pm

Pitch Blue Nile

Charlie Severn, CMO, Blue Nile / Mike Hopkins, SVP, Blue Nile
3:10pm - 3:30pm

Retail Reimagined in the Metaverse and with AR

Amit Shah, Former President, 1800Flowers / Brad Jakeman, Senior Advisor, BCG
3:35pm - 4:00pm

Mastercard CMO Betting on the Metaverse

Raja Rajamannar, CMO, Mastercard
4:05pm - 4:25pm

The Impact of AR on Advertisers and Publishers

Raffaella Camera, Head of Brand and Ad Solutions, Epic Games / Bill Newell, CEO, SparxWorks
4:30pm - 4:50pm

The Rise of the NFT

Catherine D. Henry, SVP Growth, Media.Monks / Pico Velasquez, CEO, VIIRA
5:00pm - 6:00pm

Happy Hour Networking Reception


Brand and Agencies Only



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This Week in ARExperience

July 7, 2022 by Jon Jaehnig Finnish headset manufacturer Varjo released a free eBook detailing the use of eye-tracking-enabled XR headsets for research. The publication comes about one month after the announcement that Varjo is working closely with OpenBCI, a company that makes sensors for studying neuroscience. Varjo headsets have been capable of eye-tracking for some time, as the technology […]

This Week in ARExperience

June 30, 2022 by Jon Jaehnig Upload VR reported that there is now an on-headset version of “Side Quest.” Side Quest is a platform for onloading non-Meta apps to Quest-line headsets. This can be a way to explore independent projects, or to essentially turn a Quest into a PCVR headset. However, this requires “linking” your Quest to a computer either […]

This Week in ARExperience

June 23, 2022 by Jon Jaehnig Meta’s Reality Labs released a post describing efforts to “pass the visual Turing Test” with a line of prototype headsets. The post was accompanied by a 90-second video of Meta CEO Mark Zuckerberg explaining the prototypes and their various optimizations and aspirations. The posts definitely got people talking about “retinal resolution” VR displays – […]

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