REQUEST COMP
SPONSOR
SPEAKERS
CMO / Activision Blizzard
Fernando Machado
CMO / Mastercard
Raja Rajamannar
Global CDO / P&G Beauty
Ben Spiegel
Head of Emerging / Immersive Technologies Procter & Gamble
Ioana Matei
Global Head XR / HP
Joanna Popper
CMO / Hyundai
Angela Zepeda
CMO / Cadillac
Melissa Grady Dias
Global Innovation Evangelist / Salesforce
Brian Solis
Chief Strategy & Transformation Officer / Unilever
Gary Leibowitz
CEO / Liquid I.V.
Mike Keech
Global Head of Marketing / Tripadvisor
George Hammer
SVP / Blue Nile
Michael Hopkins
CMO / Blue Nile
Charlie Severn
President / 1800Flowers
Amit Shah
Global Chief Creative Officer / R/GA
Tiffany Rolfe
CEO / Canvas
Paul Woolmington
Chief Growth Officer / IPG
Simon Bond
Executive Client President / Microsoft Carat
Mike Parker
Senior Advisor / Boston Consulting Group
Brad Jakeman
CEO / ModiFace
Parham Aarabi
CEO / Weta Digital
Prem Akkaraju
Head of Brands and Advertiser Solutions / Epic Games Unreal Engine
Raffaella Camera
SVP Growth / Media.Monks
Catherine D. Henry
CEO / VIIRA
Pico Velasquez
Senior Vice President – Head of Brand and Digital Marketing / IMAX
Rich Guest
Founder CEO / SparxWorks
Bill Newell
AGENDA
Coffee & VIP Breakfast
Ioana Matei, Head of Emerging Tech, P&G
Welcoming Remarks
Paran Johar, Founder and CEO, ARExperience
How AR and the Metaverse will Reshape the World
Surprise Guest
How P&G is Getting Creative in AR
Ben Spiegel, Global Chief Digital Officer, P&G Beauty
Brand Case Study - Canvas and Hyundai
Paul Woolmington, CEO, Canvas Worldwide / Angela Zepeda, CMO, Hyundai
The Changing World of Travel with AR and the Metaverse
George Hammer, Global Head of Marketing, TripAdvisor
The New Agency in the Metaverse
Simon Bond, Chief Growth Officer, IPG / Tiffany Rolfe, Global Creative Officer, R/GA
How HP is Reshaping B2B in AR and the Metaverse
Joanna Popper, Global Head XR, HP
The $1.6 Wetaverse not Metaverse - See the Future NOW
Prem Akkaraju, CEO, Weta Digital
LUNCH BREAK (GRAB & GO) - Predicting the Future - A Conversation with Brian Solis
Brian Solis, Global Innovation Evangelist, Salesforce
Cadillac Changing the Driving Experience
Melissa Grady Dias, CMO, Cadillac
Betting Big on the Metaverse with Microsoft
Mike Parker, Executive Client President Microsoft, Carat
NETWORKING BREAK
Touch - Feel - Experience the TECH
AR Changing the Beauty Industry
Parham Aarabi, CEO, ModiFace - a L'Oreal Group Company
Pitch Blue Nile
Charlie Severn, CMO, Blue Nile / Mike Hopkins, SVP, Blue Nile
Retail Reimagined in the Metaverse and with AR
Amit Shah, Former President, 1800Flowers / Brad Jakeman, Senior Advisor, BCG
Mastercard CMO Betting on the Metaverse
Raja Rajamannar, CMO, Mastercard
The Impact of AR on Advertisers and Publishers
Raffaella Camera, Head of Brand and Ad Solutions, Epic Games / Bill Newell, CEO, SparxWorks
The Rise of the NFT
Catherine D. Henry, SVP Growth, Media.Monks / Pico Velasquez, CEO, VIIRA
Happy Hour Networking Reception
PARTNERS
ATTENDEES INCLUDE
LATEST BLOG & NEWS
This Week in ARExperience
July 7, 2022 by Jon Jaehnig Finnish headset manufacturer Varjo released a free eBook detailing the use of eye-tracking-enabled XR headsets for research. The publication comes about one month after the announcement that Varjo is working closely with OpenBCI, a company that makes sensors for studying neuroscience. Varjo headsets have been capable of eye-tracking for some time, as the technology […]
This Week in ARExperience
June 30, 2022 by Jon Jaehnig Upload VR reported that there is now an on-headset version of “Side Quest.” Side Quest is a platform for onloading non-Meta apps to Quest-line headsets. This can be a way to explore independent projects, or to essentially turn a Quest into a PCVR headset. However, this requires “linking” your Quest to a computer either […]
This Week in ARExperience
June 23, 2022 by Jon Jaehnig Meta’s Reality Labs released a post describing efforts to “pass the visual Turing Test” with a line of prototype headsets. The post was accompanied by a 90-second video of Meta CEO Mark Zuckerberg explaining the prototypes and their various optimizations and aspirations. The posts definitely got people talking about “retinal resolution” VR displays – […]