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REQUEST COMP SPONSOR Experience - Cutting edge AR technology The Premier Augmented Reality and Metaverse Event for Marketing and Branding Professionals October 17, 2022 ARE logo hero EARLY BIRD PASS Execute - Real projects moving the industry forward Engage - Meet professionals ready to do business SPEAK Casa Del Mar - Santa Monica


Fernando Machado
CMO / Activision Blizzard

Raja Rajamannar
CMO / Mastercard

Ben Spiegel
Global CDO / P&G Beauty

Ioana Matei
Head of Emerging / Immersive Technologies Procter & Gamble

Joanna Popper
Global Head XR / HP

Angela Zepeda Chief Marketing Officer
CMO / Hyundai

Melissa Grady Dias
CMO / Cadillac

Brian Solis
Global Innovation Evangelist / Salesforce

Gary Leibowitz
Chief Strategy & Transformation Officer / Unilever

Mike Keech Liquid I.V.’s CEO,
CEO / Liquid I.V.

George Hammer
Global Head of Marketing / Tripadvisor

Mike Hopkins
SVP / Blue Nile

Charlie Severn
CMO / Blue Nile

Amit Shah
President / 1800Flowers

Tiffany Rolfe
Global Chief Creative Officer / R/GA

Paul Woolmington
CEO / Canvas

Simon Bond – IPG Chief Growth Officer
Chief Growth Officer / IPG

Mike Parker
Executive Client President / Microsoft Carat

Brad Jakeman
Senior Advisor / Boston Consulting Group

Parham Aarabi
CEO / ModiFace

Prem Akkaraju
CEO / Weta Digital

Raffaella Camera
Head of Brands and Advertiser Solutions / Epic Games Unreal Engine

Catherine D. Henry
SVP Growth / Media.Monks

Pico Velasquez

Rich Guest
Senior Vice President – Head of Brand and Digital Marketing / IMAX



8:00am - 8:45am

Coffee & VIP Breakfast

Ioana Matei, Head of Emerging Tech, P&G
9:00am - 9:10am

Welcoming Remarks

Paran Johar, Founder and CEO, ARExperience
9:15am - 9:35am

How AR and the Metaverse will Reshape the World

Surprise Guest
9:40am - 10:00am

How P&G is Getting Creative in AR

Ben Spiegel, Global Chief Digital Officer, P&G Beauty
10:05am - 10:25am

Brand Case Study - Canvas and Hyundai

Paul Woolmington, CEO, Canvas Worldwide / Angela Zepeda, CMO, Hyundai
10:30am - 10:50am

The Changing World of Travel with AR and the Metaverse

George Hammer, Global Head of Marketing, TripAdvisor
10:55am - 11:15am

The New Agency in the Metaverse

Simon Bond, Chief Growth Officer, IPG / Tiffany Rolfe, Global Creative Officer, R/GA
11:20am - 11:40am

How HP is Reshaping B2B in AR and the Metaverse

Joanna Popper, Global Head XR, HP
11:45am - 12:05pm

The $1.6 Wetaverse not Metaverse - See the Future NOW

Prem Akkaraju, CEO, Weta Digital
12:10pm - 1:10pm

LUNCH BREAK (GRAB & GO) - Predicting the Future - A Conversation with Brian Solis

Brian Solis, Global Innovation Evangelist, Salesforce
1:15pm - 1:35pm

Cadillac Changing the Driving Experience

Melissa Grady Dias, CMO, Cadillac
1:40pm - 2:00pm

Betting Big on the Metaverse with Microsoft

Mike Parker, Executive Client President Microsoft, Carat
2:00pm - 2:15pm


Touch - Feel - Experience the TECH
2:20pm - 2:40pm

AR Changing the Beauty Industry

Parham Aarabi, CEO, ModiFace - a L'Oreal Group Company
2:45pm - 3:05pm

Pitch Blue Nile

Charlie Severn, CMO, Blue Nile / Mike Hopkins, SVP, Blue Nile
3:10pm - 3:30pm

Retail Reimagined in the Metaverse and with AR

Amit Shah, Former President, 1800Flowers / Brad Jakeman, Senior Advisor, BCG
3:35pm - 4:00pm

Mastercard CMO Betting on the Metaverse

Raja Rajamannar, CMO, Mastercard
4:05pm - 4:25pm

The Impact of AR on Advertisers and Publishers

Raffaella Camera, Head of Brand and Ad Solutions, Epic Games / Bill Newell, CEO, SparxWorks
4:30pm - 4:50pm

The Rise of the NFT

Catherine D. Henry, SVP Growth, Media.Monks / Pico Velasquez, CEO, VIIRA
5:00pm - 6:00pm

Happy Hour Networking Reception


Brand and Agencies Only



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This Week in ARExperience

June 30, 2022 by Jon Jaehnig Upload VR reported that there is now an on-headset version of “Side Quest.” Side Quest is a platform for onloading non-Meta apps to Quest-line headsets. This can be a way to explore independent projects, or to essentially turn a Quest into a PCVR headset. However, this requires “linking” your Quest to a computer either […]

This Week in ARExperience

June 23, 2022 by Jon Jaehnig Meta’s Reality Labs released a post describing efforts to “pass the visual Turing Test” with a line of prototype headsets. The post was accompanied by a 90-second video of Meta CEO Mark Zuckerberg explaining the prototypes and their various optimizations and aspirations. The posts definitely got people talking about “retinal resolution” VR displays – […]

This Week in ARExperience

June 16, 2022 by Jon Jaehnig The Governer’s Ball Music Festival took place this week and Snapchat helped to light up the sky. Through its partnerships with Verizon and Live Nation, members of the audience were able to use their mobile phones to share real-time, social, collaborative augmented reality moments with other fans. Spatial analytics company Esri released a Unity […]

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